Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

Revive's new position

04 June, 2013
Page 66 

Revive from Lucozade is being repositioned to make it more "relevant and appealing" to shoppers. Manufacturer GlaxoSmithKline (GSK) is moving the £9.4m brand into the enhanced and flavoured waters sector with updated on-pack claims. Revive is a lightly sparkling vitamin drink containing energy-releasing B vitamins and comes in three flavours: lemongrass & ginger, orange & acai and cranberry & acai.

It contains only 50 calories per bottle and the new on-pack claims include 'with 4x energy releasing B vitamins', which GSK hopes will help consumers differentiate the brand from typical energy drink products.

08702 415132

www.lucozade.com