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Brightening breakfast

02 May, 2013
Page 46 

Tropicana's latest on-pack promotion gives consumers the chance to win £5 every minute of the morning. Brand owner PepsiCo reckons the activity across the entire single-serve range will brighten up breakfast sales for retailers.

According to a PepsiCo breakfast study, 55% of consumers leave home without having had breakfast and looking for a convenient, portable solution on-the-go has delivered £50m-worth of additional juice occasions within the past year.

The new promotion runs until June 18. To be in with a chance of winning, consumers have to enter their bottle of Tropicana's unique code on the brand's website.

0118 930 6666

www.tropicana.co.uk