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Festival favourite

02 May, 2013
Page 46 

Tic Tac is currently available in a festival limited edition. Each pack contains four fruity flavours: lime, orange, cherry and passionfruit.

There are two pack sizes: the 18g, rrp 50p and the 49g, rrp £1.25.

Tic Tac is benefiting from a £3.6m marketing investment this year including sponsorship of the Kiss Beach festival with sampling at the event. The brand's Shake It Up TV campaign returns this month. Impulse-specific POS has been created to support the launch of the festival flavour.

According to Nielsen data, Tic Tac is the fastest-growing 'pocket confectionery' line with sales up 9%. And fruit flavours are particularly popular with 16-to-24-year-olds.

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