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New pouch for Whiskas

01 December, 2003
Page 49 
Whiskas is introducing a larger 200g pouch into the single-serve category to meet demand for a product that meets the needs of multi-cat owners.
According to Masterfoods, 41 per cent of wet cat food volume is 200g, so the launch of the new pouch which comes in a range of varieties including Beef and Chicken single pouches and multipacks of poultry selection (four and 12 pouches) offers retailers a further opportunity to profit from one of the main pet food growth areas.01753 550055