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Applegreen agrees partnership with Subway

14 February, 2013

Applegreen, Ireland’s leading independent forecourt retailer and Top 50 Indie, has announced a new partnership with sandwich chain Subway.

The deal will see new Subway stores open next month in two of Applegreen’s key service stations - Uckfield in East Sussex, and Gorey in the Republic of Ireland, with more sites due to open later this year.

As the world’s largest specialist sandwich provider, the Subway brand currently has more than 1,600 stores in the UK and Ireland, over 300 of which are open or in development in non-traditional locations, such as on forecourt sites or within convenience stores.

The latest partnership with Dublin-based Applegreen – which operates 95 sites in the UK and Ireland - highlights the strength of the Subway brand in the UK and Irish quick service restaurant market, and the ability to offer customers great value sandwiches, made fresh in front of them.

Trevor Haynes, area development manager, Subway UK and Ireland, said: “We are delighted to be working with Applegreen across its UK and Irish retail portfolio. It’s a great opportunity for the Subway brand to continue its expansion into key forecourt locations and to offer customer calling in at the forecourt a choice of Subway Subs, wraps and salads.

“We are seeing a great deal of demand for Subway stores on forecourts and within convenience stores at the moment, due to the simple operations, alongside minimal space and equipment requirements, it means that our stores are uniquely suited to non-traditional sites.”

Adrian Grimes, head of Food Applegreen said: “We are delighted to be starting a new partnership with the Subway brand. Applegreen is well known for providing good value, high-quality food and coffee on the go. The Applegreen Food Team is also constantly looking for innovative solutions to help our busy customers through their day. Therefore, with its convenient, fresh approach, a Subway store was a natural complement to our existing forecourt offer.”