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Space launch for Lynx

08 February, 2013
Page 42 

Unilever is supporting its new Lynx Apollo variant with a competition where a consumer can win a trip into space.

To enter, Lynx fans have to sign up on the brand's website (www.lynxapollo.com) and then get as many votes as possible. The 200 fans with the most votes will then attend The Lynx Space Academy. Four winners will be shortlisted and sent to a space camp in Florida where they will take part in tests, resulting in one winner being chosen to go into space.

The Lynx Apollo range includes body spray, deodorant, shower gel and shampoo.

The activity will be supported by a £12.6m marketing spend which will include TV advertising across key TV channels.

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