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Even better biscuits

14 January, 2013
Page 48 

United Biscuits (UB) is adding more chocolate to its McVitie's milk and dark chocolate digestives. The new, improved products are available from this month in 300g and 400g roll-wrap packs with rrps of £2.49 and £2.89 respectively. There is also a £1.85 300g price-marked pack.

At the same time, UB is extending the range with new McVitie's double chocolate digestives chocolate-flavoured biscuits containing chocolate chips and half-coated in milk chocolate. These come in a 300g pack with a rrp of £1.75.

To communicate the news, McVitie's chocolate digestives will be on TV next month for the first time since 2008 as part of the brand's £2.2m heavyweight marketing campaign, which also includes in-store sampling.

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