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Lighting up sales

14 January, 2013
Page 48 

Müller Dairy has extended its successful Müller light range with the launch of a sublime strawberry flavoured Greek-style yogurt and a limited-edition Turkish delight yogurt sprinkled with dark chocolate.

The two new launches will benefit from a £3m media campaign which begins this month, designed to help retailers make the most of the New Year seasonal sales uplift in yogurts.According to Nielsen data, average weekly sales of Müller light tend to double during January and February, and the number of households purchasing Müller light is almost 50% higher in January when compared with other months

01630 692000

www.mullerdairy.co.uk