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'Ballsy' Poppets revamp

01 February, 2004
Page 54 
Fox’s Confectionery is relaunching the Poppets range of chocolates with what the company describes as a ‘ballsy’ new image and new packaging.
Five Poppets flavours, including two new ones, are available in redesigned cartons, all of which feature their own individual Poppets character: Tuffee,Completely Mintal, Hell Raisin, Chockwork Orange and Kruncher.While the popular carton packaging is retained, the revised range will include 200g bags for the best-selling variants – Toffee and Mint Poppets – and four-pack multipacks for Toffee Poppets.All cartons and bags carry the strapline ‘The Ballsy Chocolates’ and feature one of more than 50 dares, such as ‘Stand outside Heathrow arrivals with a big sign saying “Welcome to Manchester”; and “Demand a Vodka and Tonic from the VAT Office”’. 0116 287 3561