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Jingle Pringles

30 October, 2012
Page 44 

Pringles has festive artwork across its original, sour cream & onion, salt & vinegar and Texas BBQ cans. Christmas turkey and sausage & crispy bacon variants have also returned to the range following record sales for the brand last Christmas. Fiachra Moloney, Pringles marketing manager UK and Ireland, said: "Pringles is especially important at Christmas when it is served and consumed by a huge 44% of UK households (TNS). Forty per cent of annual Pringles sales are made around this time of year and the brand will be supported with a strong national marketing campaign on TV and digital so it represents a great opportunity for increased snacks sales and profits."