Forecourt Trader
Smooth talking
Published:  01 January, 2004

Imperial Tobacco has rebranded Richmond Gold to Richmond Smooth, and Richmond Superkings Gold to Richmond Superkings Smooth.

The manufacturer has also launched a 10-pack of Superkings Smooth.

Iain Watkins, trade communications specialist at Imperial Tobacco, said: “Our research shows consumers prefer the Smooth descriptor, and the Smooth 10s fills a category gap as the only above king-size 10s brand in the ultra low price sector.”

0117 963 6636