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Smooth talking
Published:  01 January, 2004

Imperial Tobacco has rebranded Richmond Gold to Richmond Smooth, and Richmond Superkings Gold to Richmond Superkings Smooth.

The manufacturer has also launched a 10-pack of Superkings Smooth.

Iain Watkins, trade communications specialist at Imperial Tobacco, said: “Our research shows consumers prefer the Smooth descriptor, and the Smooth 10s fills a category gap as the only above king-size 10s brand in the ultra low price sector.”

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