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New cake additions get the Go Ahead
Published:  01 January, 2004

Go Ahead has introduced four new cake products – two Oat Breaks varieties,

a Muffin Bar, and a Strawberry & Vanilla

Cake Bar.

Oat Breaks comes in two flavours – apple & cinnamon, and orange & ginger – and rrp is £1.29 for a pack of five.

The cranberry & orange muffin bar has a rrp of £1.05 for a five-pack, and the cake bar £1.05.

A £3.3m support package includes a national poster and women’s press campaign starting this month. There will also be heavyweight sampling in-store to target all trade channels.

0800 138 0813