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Ferrero launches 3D Happy Hippos

01 March, 2004
Page 61 
Ferrero is moving into the biscuit category with the launch of Kinder Happy Hippo for kids.
The individually wrapped 3D hippo-shaped wafer biscuit has a creamy milk and hazelnut filling and targets children aged between five and 10, and their parents.A £3m marketing support package includes two four-week bursts of TV advertising in May and September.Kinder Happy Hippo is available in two formats: a single pack for 20p and a multipack of five for 95p. The impulse pack should be merchandised with other childrens’ confectionery products.01923 690300