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GB Oils appoints Alex Ward to head up new London region to push Pace brand

13 July, 2012

Fuels and lubricants distributor GB OIls, owner of Pace Fuelcare, has established a new operating region in London to serve the needs of commercial and domestic customers, and has appointed Alex Ward to lead the business as regional manager.

As part of his new role, Alex will be responsible for managing activities in the London region, including the Pace Fuelcare barges on the River Thames. His primary objective will be to stimulate organic growth and elevate the Pace brand to become the first choice for customers across the region.

Alex has worked for the company for 12 months, previously holding the position of regional manager for GB Oils in the south east.

Simon Willis, general manager at GB Oils, commented: “Alex’s appointment to manage the London region comes following his successful work during the past year in our south east region. We have no doubt that he will be a fantastic addition to the team and will help deliver our ambitious plans for this new region.”

Alex added: “Over the past few years, GB Oils has seen rapid expansion and become firmly established as a respected market leader, delivering quality fuel to customers across the UK. This latest investment in the London region demonstrates the company’s commitment to strengthening our customer offering. So as well as providing competitive pricing and continuous improvements to services, my main aim is to ensure we continue to deliver exceptional standards of customer service.”

Prior to joining GB Oils, Alex held several managerial positions at leading petroleum companies, including Mabanaft and Shell.