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Price marks on Salsa

03 July, 2012
Page 40 

Scandinavian Tobacco Group (STG) has launched a new price-marked pack of its Salsa hand-rolling tobacco. The £3.25 packs come in multipacks of five.

The company's head of marketing, Alan Graham, said the packs mean retailers can now control their cash flow better thanks to the smaller financial outlay.

"The combination of Salsa's low price point and the new price-marked packs will drive sales for retailers by allowing them to demonstrate visible value for money to customers. Price-marked packs deliver strong rate of sale as cash conscious shoppers still feel that if a manufacturer is willing to put a price on a pack, it is likely to be a good deal."

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www.st-group.com