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Boost impulse sweet sales
Published:  01 April, 2004

A new range of display systems from Haribo have been designed to help retailers drive impulse sales

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The company, which markets three of the top five branded family-size sugar confectionery bags – Starmix, Tangastics and Kiddies’SuperMix – is launching a new countertop unit, plus two new attachments that fit onto existing Haribo display stands, including one that will help retailers display the Pez range more effectively.

“High-impact display is crucial because sugar confectionery is an impulse-driven market,” said Helmut Mager, managing director of Haribo.

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