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Comeback for Wham

30 April, 2012
Page 48 

The Wham bar is being brought back following Tangerine Confectionery's acquisition of the brand late last year. The 1980s classic, which at its peak sold more than 30 million bars a year, is making a comeback with an improved recipe.

The original raspberry flavour will be at the heart of the range but also available will be strawberry, cola, sour apple and brew variants.

Marketing director Alison Brand, said: "The Wham brand dates back to the early 1980s and continues to be a firm favourite among consumers of all ages, renowned for its iconic packaging and fizzy, tongue-tingling qualities.

The relaunch will be supported by PR, experiential marketing, social media and consumer advertising.

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www.tangerineuk.net