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Interactive Evolution

01 March, 2012
Page 56 

Following Wrigley's addition of 5 Evolution, the gum that fuses sweet-to-sour citrus pear flavours, the company is launching What's Next? an interactive promotion that gives chewers the chance to win must-have prizes from the worlds of fashion, art, music, game and film.

Consumers are invited to download free image-recognition smartphone app Blippar, and 'blip' their 5 gum pack to unlock exclusive augmented reality and interactive content to be in with a chance of winning a prize.

The 5 brand will also be offering Facebook fans the chance to win tickets to The Evolution Experience music events.

01752 701107

www.wrigley.co.uk