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STA's Spirited move

01 March, 2012
Page 56 

The Scandinavian Tobacco Group UK (STG) now has the distribution rights for Natural American Spirit (NAS). The company says NAS gives consumers a range of premium products that are completely additive-free. The NAS rolling tobacco range comprises three SKUs: 10 x 12.5g (recommended retail price £3.83 per pack); five x 25g (£7.37 per pack); and five x 35g (£9.49 per pack). In cigarettes, there are two SKUs: yellow and blue; both in packs of 20, rrp £6.95.

Alan Graham, head of marketing at STG UK, comments: "Roll-your-own has been one of the success stories of the past few years and it's only natural that we'd look to develop our presence in the category. We've seen growth in the number of consumers looking for tobacco products that are additive-free so retailers should be aware of this."

020 8731 3400

www.st-group.com