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Heat up sales with cool brand

03 February, 2012
Page 48 

To cash in on the popularity of cold hot drinks Britvic is giving away four cases of Lipton Ice Tea to four lucky readers.

Lipton Ice Tea delivers a fantastic opportunity for retailers to grow sales because research has showed that 81% of consumers showed intent to buy the product following trial. Available in 500ml PET bottles, Lipton Ice Tea comes in four variants: lemon, peach, mango and green tea with lemon. The brand is up 31% in value growth, according to AC Nielsen, and will be supported by a multi-million pound cash injection to promote the brand to consumers this year.