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Walkers taps into new markets

01 May, 2004
Page 56 
Walkers is extending its Sensations and Doritos brands with Poppadom Bites, Chargrilled Steak & Peppercorn Sauce Sensations crisps, and Doritos Latinos.
Poppadom Bites in three flavours Cool Yogurt & Mint, Creamy Chicken Pasanda & Coriander, and Spicy Tandoori Masala are all available in 70g packs (rrp 1.29), while the latter two also come in 18g bags (rrp 40p). The new crisp flavour is available in 150g (rrp 1.29) and 40g (rrp 40p) packs. A 2.5m TV ad will back both Sensations additions.Doritos Latinos come in Chargrilled BBQ, Mexican Grill, and Sour Cream & Sweet Pepper flavours at a rrp of 27p for a 40g pack (not Mexican Grill), and 1.24 for a 175g bag. The dip Latinos Smooth Red Pepper Tomato has a rrp of 1.34 for a 326g jar. 0118 930 6666