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Support for Skittles

10 January, 2012
Page 44 

TV advertising and digital activity will support Skittles Crazy Cores this year. Cora, the infamous inventor of Crazy Cores and the face of Skittles' digital activity, will make a special appearance on the brand's UK Facebook page with her legendary washing machine Eric. She will launch a new game that allows fans to create their very own Crazy Cores in exchange for free product. In addition, a new run of TV advertising will feature Tim and his 'Midas Touch' where everything he touches turns to Skittles.

A range of new point-of-sale material is available including an eye-catching washing machine dumpbin.

According to Nielsen, Skittles is now the fastest-growing sugar confectionery brand in the UK.

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www.wrigley.com/uk