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Flavours with a twist

10 January, 2012
Page 44 

Heinz has added two new special-edition flavours to its Classic Soup range cream of tomato with a twist of chilli and cream of chicken with a touch of sage.The 400g cans feature a dark label and come in a black tray to create stand-out on-shelf. Heinz is investing £1m in an integrated marketing campaign to support the soup category, which includes TV and radio advertising and use of the Heinz Facebook page.

Angela Tam, brand manager for Heinz Classic soups, says that previously available twists on Heinz Classic flavours have resulted in strong sales, with Heinz Classic cream of tomato with basil now the sixth best seller in the range. 020 8573 7757

www.heinz.co.uk