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BP reveals bid to be best in UK

01 May, 2004
Page 7 
BP wants to become the UK leader in convenience retailing, the oil company’s marketing director has told suppliers.
In its first ever conference for suppliers, BP Retail told how it was improving its customer offer and standards in store in a bid to become more than just a fuel retailer.Marketing director Chris Sedgwick said: “The Nectar loyalty scheme, Wild Bean Café, and BP Ultimate premium fuel are the three elements that give BP a point of difference – we are leading the way in changing the face of forecourt retailing.” BP plans to have 200 Wild Bean Cafés by the end of the year.