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Oh So premium

07 November, 2011
Page 44 

Whiskas Oh So range is being relaunched in an eight-pack with a lower price point in response to shopper demand for variety and quality that doesn't compromise on value.

Oh So is the most premium offering in the Whiskas line up, with each pouch containing whole pieces of either meat or fish in jelly. The new eight-packs have a recommended retail price of £3.19. Mars Petcare national account director for the convenience sector, Wayne Tessier, says: "People-pet relationships are stronger than ever and the premiumisation trend shows no signs of slowing, with owners continuing to trade up to premium offerings to provide their pets with the variety they enjoy."

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