Forecourt Trader
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in brief

06 October, 2011
Page 4 

NFRN campaign

The NFRN is to meet with senior executives from the Guardian to discuss the newspaper publisher's recent decision to cut retailer percentage terms. The meeting, on October 7, comes hot on the heels of a campaign by the retail trade association following the Guardian's price increase on its Monday to Friday copy, from £1 to £1.20 on September 19 in which the publisher gave only a fractional increase in the pence-per-copy terms.

Digital 'first' for BP

BP has launched a digital marketing platform for its forecourt stores the first of its kind in the UK, the oil company claims. The new service called 'Today's Offers' www.bp.co.uk/offers uses a digital platform to deliver exclusive internet-only deals to supplement the in-store offers and promotions. In partnership with Rockpool Digital, BP has created a digital platform that enables consumers to discover relevant offers either by a shop's location, or by offer category Thirsty, Hungry, Entertain Me and My Car. They can then print out the offer codes, email or text them to use later or view and present them on their phone.

Scheduled rebuild

Top 50 Indie Simon Smith Group has set a date for the start of its next knockdown rebuild forecourt development. The redevelopment of Junction Service Station in Daventry, Northamptonshire will start on January 3, 2011, following two years in the planning. The provisional date for opening is April 5.

New indie owners

A forecourt in East Sussex has welcomed new owners following the freehold sale by Christie & Co. Burwash Service Station sits on a prime position on the busy A265, and was sold to Raja and Rupa Rajani.