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Slims rollout to BP Connect

01 July, 2004
Page 50 
Gallaher is rolling out its new Silk Cut Slims brand to BP Connect sites as early indications show that the new cigarette is fulfilling a niche in the tobacco market and broadening the appeal of the Silk Cut parent brand.
Launched in April, Silk Cut Slims are available in 20s packs at a rrp of 4.74 and Gallaher claims that the brand is exceeding targets in some cases.0800 163503