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Racing start for EQ8
Published:  03 June, 2011

Formula 1 competitor Team Lotus is looking to make an impact on and off the track this season with the launch of a new range of energy drinks called EQ8. With claims that it is made from 100% natural ingredients, and contains moderate levels of natural caffeine, the company says EQ8 has been designed to quench the thirst of those put off by high levels of caffeine and synthetic ingredients. It comes in three variants cranberry & apple; orange & passion fruit; and original. For launch it will carry an rrp of £1 per can, supported by bespoke promotional opportunities with individual forecourt traders, about which EQ8 is happy to discuss with them direct.