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Vimto targets teens
Published:  03 June, 2011

Vimto Soft Drinks is putting £6.5m behind its Seriously Mixed Up Fruit summer campaign which aims to reach 95% of UK teens. It has tripled its investment in digital media so the drink's 200,000 Facebook fans can gain exclusive access to competitions and promotions. The brand has worked with major figures in film, media and animation to create the campaign, which includes a mix of radio, online, consumer sampling, trade press and TV.

The Sunkist brand is also upping its social media engagement with a daily competition on its Facebook page gives consumers the chance to win iPhones and Blackberrys throughout June.

01925 220122

www.vimto.co.uk