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Fruitella additions

01 July, 2004
Page 50 
Fruittella is continuing its NPD drive with the launch of Fruittella Plus – a fruit chew sweet with calcium and vitamins.
Available in a flip-top box with a rrp of 79p, Fruittella Plus contains strawberry and yogurt flavoured chews with real fruit juice, plus calcium and vitamins B, C and E.Consumer research by Fruittella identified a gap in the market for a fruit chew with added benefits.Michiel Havermans, sales & marketing manager at Perfetti Van Melle, said: “The launch of Fruittella Plus is a something different for us. This is the next stage in the expansion of our brand offering for the adult audience with more NPD planned.” 02392 222500