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Levi takes soft drinks route

03 May, 2011
Page 56 

To celebrate the launch of the first-ever Levi Roots' soft drinks range, Forecourt Trader readers have the chance to win packs of the product in a giveaway worth 250.

The Levi Roots range of fruit juice and fizzy drinks features a selection of fruit flavour blends that have been given that extra Levi Roots 'twist' to create products that set it apart from the rest of the market.

The new range capitalises on consumers' growing thirst for exotic flavours in carbonates and juices.

The carbonates range includes fiery root ginger beer with lime 'n' honey, which is made with Jamaican ginger extract, and Caribbean crush, which is a tropical blend of mango, grapefruit and pineapple.

Both flavours are available in 500ml PET bottles and 330ml cans. The drinks are being marketed by Vimto Soft Drinks.

Five winners will each receive a 50 prize pack containing product from the Levi Roots range.