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Ribena gets sales sparkling

03 May, 2011
Page 56 

Ribena is injecting sparkle into the soft drinks category with the launch of new Ribena Sparkling. The lightly sparkling fruit drink is available in a 500ml bottle format in two flavours: blackcurrant and raspberry.

Brand owner Glaxo-SmithKline says Ribena Sparkling is a refreshing drink which is perfect for a variety of consumption occasions. The product is expected to appeal to new consumers and current Ribena buyers who already enjoy the taste of Ribena raspberry and Ribena blackcurrant.

A nationwide outdoor advertising and online campaign will run during this month to support the launch of Ribena Sparkling and drive awareness and trial. This forms part of an 11m marketing campaign for the brand this year.

Ribena is giving readers the chance to win 50-worth of Ribena Sparkling as part of the launch. Five prizes are available.