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Pringles go global

01 July, 2004
Page 49 
In a bid to drive sales of its core range, Pringles has launched a new promotional campaign called Taste the World.
Texas BBQ sauce, Mexican Salsa and a new Smokiní Bacon flavour will fall under the new Taste the World banner.The new initiative will be supported by a £1.5m marketing support programme, which sets Summer 2004 as one of Pringlesí biggest years to date.A new TV ad promoting the Taste the World range kicks off in August, with nationwide radio and national press activity throughout the summer. 0800 013 5000