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Hooops of prizes

01 July, 2004
Page 49 
United Biscuits has introduced a new text and win on-pack promotion for its 63m Hula Hoops brand.
From July 5 for 12 weeks, the promotion will be appearing across 125 million packs of Hula Hoops impulse packs, big bags, and multipacks.The 3m prize value includes 2,000 iPod minis, 2,000 recordable DVD players, 25,000 digital cameras, and one million recordable keyrings. The activity will be supported by a 750,000 marketing campaign including radio promotions, posters and point of sale.United Biscuits has also launched a Cheesy Beans flavour of Mini Cheddars with a rrp of 35p. 0800 138 0813