Forecourt Trader
Home
Menu

Mobil teams up with Esso forecourts with online oil chooser aid for motorists

07 April, 2011

Mobil Oil has launched a new online tool to help consumers select and buy the correct engine oil for their car and show them where to buy it from their nearest Esso forecourt.

The new online tool, ‘Which Oil’, is designed to be simple and user-friendly – consumers need only to enter their registration number and the tool will provide the recommended oil for their car, addressing the confusion that motorists often face given the huge selection on the shelves and giving them potential fuel savings. Consumers can then order it via the links provided or be provided with details of their nearest retailer.

Dan McGoldrick, Mobil UK and Ireland markeing manager, said, “When it comes to motoring, cost of fuel is the number one concern for the majority of UK drivers. By being able to offer an engine oil which can help to reduce fuel consumption, motorists can save money with Mobil. However given the vast array of lubricants available on the shelves and the specific requirements stated, it’s often difficult to know which one to choose. Our online tools address this, meaning customers can be confident that they’re asking for the engine oil that will get the best peformance out of their car from their dealer or retailer.”