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Packing a crunch

01 April, 2011
Page 42 

Jaxx Mouthy Chocolate has launched Jaxx Crunches chocolate with a surprise crunchy centre. There are three varieties: milk chocolate, orange chocolate and double chocolate.

Aimed at early teens, the chocolates come in special 'try me' packs priced at 69p. Display boxes of 10 are available specially for independents. Point-of-sale material including clip strips supports the launch. There is also sampling activity in six major cities as well as competitions on the brand's website.

The chocolates are being distributed by Bonds Confectionery.

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