Forecourt Trader
Werther's bags chocs
Published:  03 March, 2011

Storck UK is launching the Werther's Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.

The new 100g line-up comprises milk chocolate, chocolate caramel and Caramelts. Rrp is £1.79 and the bags come in cases of eight.

The launch is backed by a new £5m TV campaign which communicates "all the yumminess" of Werther's Original chocolates.

Storck UK sales director Richard Draysons says: "The launch of Werther's Original chocolates last year was a huge success...taking the brand close to the £30m mark."

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