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Britvic's Hydro boost

31 January, 2011
Page 56 

Robinsons Fruit Shoot Hydro is a new spring water drink for children. It is available in three flavours: orange & pineapple; apple & raspberry; and blackcurrant. It comes in 350ml bottles with a recommended retail price of 85p. The launch is supported by a £2.5m marketing campaign which includes cinema and TV advertising starting in April.

Meanwhile, Britvic is adding Robinsons double concentrate squash to its range next month.

It will be available in 1.25ltr and 1.75ltr formats across its regular and no-added-sugar variants, with rrps of £2.59 and £3.49 respectively.

0845 758 1781

www.britvic.com