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Curling out new lines

31 January, 2011
Page 56 

New to the Snack a Jacks range are Crunchy Curls made from tapioca, rice and corn. They are popped in air instead of fried so contain just 88 calories and 7% fat per 22g bag.

Aimed at health-conscious women seeking guilt-free snacks that don't compromise on taste, they come in two varieties: sweet chilli kick and cheeky chutney. Recommended retail price is 55p. Brand owner PepsiCo expects the launch of Crunchy Curls to drive incremental sales and frequency of purchase in the expanding healthier snacks market.

The company will be supporting the launch of Crunchy Curls with a marketing campaign which will include sampling and on-pack promotions as well as digital and PR activity.

0118 930 6666

www.pepsico.co.uk