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Relentless extension

31 January, 2011
Page 56 

Coca-Cola Enterprises is extending its Relentless range with the launch of a new variant, Libertus.

The introduction of the new sugar-free stimulation drink coincides with the unveiling of a new look across the rest of the range. Libertus contains just 20 calories per 500ml can but the same amount of caffeine, taurine and B6 and B12 vitamins as Relentless origin.

In addition, the juiced tropical and juiced berry variants have been given new names immortus and devotion. According to Nielsen data. Relentless is performing extremely well and is now worth £52.2m. The brand will be backed by a multi-million pound marketing campaign in 2011 including headline sponsorships of major festivals.

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www.cokecce.co.uk