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Bassett's new look on a roll

01 August, 2004
Page 42 
Bassett’s single roll packs are being given a new look following the successful makeover of Bassett’s hanging bags in January. Backed by a £3m advertising push, the new rolls will feature the same design as the bags, including a more prominent Bertie Bassett.
As part of the move, Trebor Softfruits will be repositioned under the Bassett’s brand to align the core brand values of “fun and pleasure”. It will also be available in a new 200g bag format.0870 191 7343