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Powerade goes calorie free

29 November, 2010
Page 42 

New Powerade Zero from Coca-Cola Enterprises (CCE) is described as "the first zero sugar, calorie-free product to the market". Enhanced with an advanced mineral system, including sodium that hydrates the body without the energy of regular sports drinks, it is available in berry & tropical and red fruit flavours.

Already highly successful in the US, Powerade Zero has been developed with sports scientists and is the official fitness drink of Team GB.

Early consumer testing has been positive, with an average of 77% of people saying they would definitely or probably buy it.

To celebrate the launch, CCE is giving retailers the chance to win outers of Powerade Zero.

There are five prizes of three outers each.