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Gulf retailer turns to TV Dad for design advice

11 November, 2010

Independent retailer Oliver Plaskitt looked to famous Dad Peter for the renovation of his Gulf-branded North Road Garage in Shipton-by-Beningbrough.

 

Peter, a prominent face on BBC design shows including ‘Home Front’, has been integral in making the formerly run-down garage one of the focal points of the community.

Said Oliver: “Dad knows the potential of any space just by walking into the room. I had every confidence in his advice, even if I couldn’t see it myself!

“It’s changed so much since we arrived. I lived locally before we took over North Road and used to drive straight past purely because it wasn’t noticeable. Now it is like looking at a totally different place and fuels sales are up 35%.”

Having purchased the site in February 2010 decided to sign with Gulf; a decision he says has paid off.

“It’s gone very well indeed, we’re really pleased and, if everything continues, we’re on course to hit our initial target of two million litres and our shop turnover continues to grow," said Oliver.

“We were originally just going to have a car dealership on the site, but, after speaking with people in and around the community, it was clear to us that alongside the car sales, a petrol forecourt, supported by a strong brand, and shop was best for everyone.

“I’m an ambitious person and I want to own as many forecourts as I can in the future, but we’ve only just got this site to where we want it to be and – for a couple of months at least – we’ll be getting used to that!”