Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

You can experience the flavour

01 November, 2010
Page 44 

More than one million consumers had the chance to 'Experience the Flavour' of Mike and Ike chewy fruit-flavoured candies from America this year thanks to the brand's national sampling campaign at high-profile music festivals and adventure sports events.

The sampling campaign introduced people to Mike and Ike's new great-tasting range of fruit-flavoured candies, which have no artificial colours or flavours and are fat-free, GM-free and gluten free.

Mike and Ike candies have been established in the US for more than 70 years and they are now building up a great following in the UK market with their tropical typhoon, fabulous fruits and berry blast flavours in 55g impulse packs and sharing bags. The range is sold in the UK by Petty, Wood & Co.

"The powerful combination of new natural colours and flavours, and record-breaking levels of support make Mike and Ike a must-stock line for retailers," says Steve Foster, regional manager (Europe) for the brand. Five lucky retailers will receive a bumper selection of Mike and Ike candies worth 100 each.