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Burton's biccies up for grabs

01 November, 2010
Page 44 

Burton's Foods is celebrating the success of its recently-launched 1 price-marked promotional packs of Cadbury Caramel and Cadbury Crunchie biscuits with a giveaway.

The UK's second largest biscuit supplier home to favourites including Maryland Cookies, Viscount, Wagon Wheels and Jammie Dodgers Burton's Foods reckons its promotional price-marked pack strategy lies at the heart of its success. The company has introduced price-marked promotional packs across its core range of Maryland, Cadbury and Jammie Dodgers biscuits, attracting new consumers, increasing its share of shelf space and generating incremental profits for retailers in the process.

Five lucky readers will win four cases of Cadbury biscuits.