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Raiders get relaunch

01 November, 2010
Page 42 

UBUK is relaunching Space Raiders at an 'Only 20p' price point.

In addition, a new saucy BBQ flavour joins the existing pickled onion and spicy varieties, which both have new recipes.

The distinctive alien heads that the brand is known for are now even more eye-catching thanks to new foil packaging.

George Johnston, marketing director for bagged snacks at UB, described Space Raiders as a 'cult brand' which, according to Nielsen figures, is enjoying growth of 51%.

0800 138 0813

www.unitedbiscuits.com