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Brobot's Bunny is a great success

01 November, 2010
Page 8 

Top 50 Indie Brobot Petroleum has relaunched the first of its stores to undergo a full redevelopment since partnering with Londis last June. The newly-developed site in Bunny, Nottinghamshire, is one of 22 in the Midlands owned by Brobot, all supplied by Londis.

Clive Leeson, Brobot area and retail manager, said: "Since partnering with Londis last year we carried out mini refits at some sites, but this is the first full development and we're delighted with the results." Brobot invested 95,000 to redesign the layout and traffic flow of the store by extending the sales area into a building used for car repairs and storage.

The result is a better store layout and more space for key areas, such as chilled food and alcohol which have increased by 30%.

Previously, the alcohol range was limited with just 1m of chilled in a double door chiller. Now there is 5m of chilled beers and wines as well as 2m of ambient. And since the store is located in an affluent area, the new alcohol range is tailored to reflect this and includes more in the 7-10 price bracket.

Space for chilled soft drinks, snacks and food has doubled.

Leeson said: "At first we were reluctant to have such an extensive chilled range, but we followed Londis' advice and it's worked."

Prior to the development, weekly turnover was 9,500 now the store is on target to reach 12,500 a week.