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Give energy drink sales a Kick

04 October, 2010
Page 80 

Kick Energy is one of the fastest growing energy drink brands in the UK, and after establishing itself as one of the leading energy drinks in the on trade, the brand's creator Global Brands is making major strides to grow Kick Energy in the off trade.

Global Brands has invested heavily in Kick this year, with a marketing strategy that includes sponsorships of England cricketer Craig Kieswetter and rising rally star Craig Breen, as well as high-profile associations with the new WRC video game and national gaming league Play the Gamer.

Kick's colourful can gives it standout on shelf and the taste is proving popular with consumers. Rrp is 99p per can. To celebrate the growth, Global Brands is giving away two cases (24 x 250ml cans) of Kick Engergy to six lucky retailers.