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HP's saucy new look

04 October, 2010
Page 78 

HP Sauce is getting new packaging to highlight its versatility and different usage occasions.

The packaging, which will also roll out across the Fruity, BBQ and Hot Sauces ranges, aims to attract new consumers to the brand by making HP their "preferred" brown sauce. In addition, back-of-pack recipe suggestions will provide consumers with ideas about how to incorporate HP Sauce into their cooking. The new look coincides with the introduction of recyclable PET bottles. A new green label is also being rolled out for HP Reduced Salt and Sugar to differentiate it from Original HP Sauce, while HP Steak Sauce is being renamed HP Pepper Sauce to demonstrate its wide usage occasions.

020 8573 7757

www.heinz.co.uk