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Mini Rolls get smaller

04 October, 2010
Page 78 

The latest addition to the Cadbury Cake Bites range is Cadbury Mini Mini Rolls. These smaller versions of the Mini Roll comprise chocolate sponge with a vanilla cream swirl smothered in Cadbury Milk Chocolate.

They come in a tub format for easy sharing and have a rrp of £1.99. According to Kantar Worldpanel data, more consumers than ever bought Cadbury Cakes last year with Mini Rolls reaching one in four households.

Kate Flannery, brand manager for Cadbury Cakes, says: "No other brand better represents chocolate within cake."

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